At consignment boutique Fresh Kids, a customer might snag a child’s special holiday outfit and resell it after the party so another kid can wear it for a Christmas card photo.

“We love when we see things come back into our store, because it means that they’ve had a cycle of life with one kid and they’re ready for another family,” says Elizabeth Shaw, who runs the Calgary shop with business partner Caroline Frain.

Fresh Mamma is the first-of-its-kind maternity and nursing store in the city of Calgary. Working with our dedicated team who curate our maternity and nursing collection, we provide a wide range of clothing for expecting women throughout their nine months.

We saw a need in the market for a maternity store in Calgary, and our goal is to be the go-to source for expecting and nursing mothers.